Sunday, June 15, 2008

Optimization Tips: Part II

Optimization: Blog - Optimize Make Fast Easy Money Online! - Atomic Your Blog!

"Recognizing your focus on driving traffic, Margaret Holland, a Senior Account Manager here at Yahoo! Publisher Network, notes there are many ways to help drive traffic that won’t necessarily require additional expense. For example, suggest your sites to search engines, or consider an RSS feed to distribute your content. Or, as some of you plan on doing, expand your content.

Forrester Research agrees with Margaret. According to Forrester, the top five ways users find websites suggest that publishers don’t necessarily need to spend extra dough:

“How have you typically found Web sites that you have visited in the past month?”

Answer Response (%)
Search engine results from general search engines 71
A link from another Web site 46
Word of mouth 41
Typed the Web address/URL 38
Email from a friend or family member 38"

Optimization Tips

Optimization: Blog - Make Fast Easy Money Online! - Atomic Your Blog!

"For your published site(s), what is your top priority for 2007?

Answer Response (%)
Increase advertising displayed on your site 4
Increase site traffic 59
Add/expand social media tools 3
Increase focus on content1 4.5
Increase frequency of publishing1
Increase focus on analytics and optimization 3
Create new sites 10
Keep it the same 0.5
Decrease time investment 2
Other 3

Total100%


Almost 60 percent of you told us that you were focused on driving traffic. But you also had other ideas that you told us about including:

“Increase revenue from advertising.”
“Diversify.”
“Re-design.”

“Create more relative content with better targeted advertising and increase site traffic.”
Largely, most of you want to expand your operations, some through increased visitor traffic, others through expanded content or new sites. Both methods could provide additional opportunities to display contextual advertising."

Successful Ad Display Preferences

Ad Display Preferences: Blog - Make Fast Easy Money Online! - Atomic Your Blog!

"Where do you see the most successful ad placement?

Answer Response (%)
Leaderboard 27.32
Right rail 9.28
Left rail 7.88
Embedded in content 44.66
Below the fold 1.93
Rotating positions 4.73

Total 100%"

Part 4

How-to’s: Blog - Make Money Online! - Atomic Your Blog!

"9. Make sure your RSS feed is valid
At feedvalidator.org, you can check to see if your feed passes the test. If it doesn’t, you may find that it doesn’t update properly on MyBlogLog. Take the time to make sure it validates so the visitors to your profile will see what you are all about, rather than have them think you haven’t blogged in weeks.

10. Apply to be a hot member
I’m tight with the person that picks hot members (grin) and I can put in a good word for you. However, you stand a much better chance at getting picked if you send me an email along with your picture (must be at least 2”x 3”) and what you are doing that is cool. Try to stand out from the crowd. What are you doing that will knock my socks off? Here’s a rare time that a little bragging is a good thing.

11. Watch what’s Hot in Your Communities
This list includes all the sites that you either write or read. If you joined a community or own a community, that site is one of Your Communities. The Hot part refers to the hot stories in all those communities. To really see what is hot in your area of the blogosphere, keep an eye on that box. It’s a great place for story ideas and inspiration for future series, and it is a brilliant way to know what resonates out there."

Part III

How-to’s: Blog - Affiliates Make Money Online! - Atomic Your Blog!

"6. Make your avatar attractive, hot even, but not racy
Due to a large outcry from our members, we’ve really cracked down on sexy avatars. Not only do you risk being banned if your image is outside of our image guidelines, you also run the risk of people clicking the red x themselves and banning you from appearing on their widget and on their pages. When people put our widget on their page we deeply appreciate the valuable real estate that has been entrusted to us. We never want to put them in a position that our widget brings unwelcome content to their site, their home. Sexy is OK, but cleavage, bathing suits and images designed to make someone, er, “excited” are out of place on a family-friendly site. Don’t make yourself invisible (i.e., get banned) on business blogs and family blogs just because you want attention.

7. Take advantage of the tags
Tags have been searchable now for a few weeks and by making sure that your keywords are on your page, you increase your chances of ranking highly on MyBlogLog for your chosen search terms. Plus, by taking a gander at the tags that you interest you, and who else has been tagged the same term, you immediately make MyBlogLog smaller and more intimate for you. With one click you can find ‘business bloggers’ and ‘gamers’ and dive into people who’ll likely become instant friends (and readers).

8. Give back
Spend some time in the MyBlogLog Users Group. Share your knowledge and gain instant credibility as a MyBlogLog expert. You’ll gain friends, readers and people will appreciate your generosity."

Part II

How-to’s: Blog - Got Money In The Bank? - Atomic Your Blog!

"4. Stop posting your blankity-blank url
There’s no need to leave your url in any message on MyBlogLog. Your picture links back to your profile and if people are interested in what you have to say they’ll click through. People who send a URL in a message are often seen as “smarmy.” If you are doing this now, it doesn’t mean you are really smarmy, but it does mean you need to stop shouting for attention. You get more notice from people if they think you don’t need their attention, but deserve it. (Editor’s Note: I feel so dirty ’cause I just did that last week. Ouch!)

5. Don’t spam or attempt to game the system
Sure, if you are a reasonably talented programmer, any system can be leveraged illegally. However, people will rat you out with tags like Schmoe, with spam reports and by telling others of your behavior. And, once banned, it is rare that we offer a second chance. Don’t risk having your url and your name banned for pity traffic. Remember, when people visit your site and leave because it’s not a topic they are interested in, you gain absolutely no value. Spam traffic results in a larger load on your servers and no one caring long enough to read your content, much less pay attention to any advertising on your site."

Ways to Boost Your Site’s Effectiveness

How-to’s: Blog - Affiliates Make Money Online! - Atomic Your Blog!

"1. Make your Profile page deep.Don't just fill in the basic information. Take time to make your profile page something that really communicates your personality. People are more likely to want to click through to your blog if they feel a connection to you. MyBlogLog is full of bloggers and site owners who want to find great sites. They are interested in networking, learning from you and in really making a friend. Make sure your page lists basic things like your location and your bio, but don’t forget to add your names on all the other social sites. People who share common interests and common online hangouts with a site owner feel as if they already know them. Making friends with your readers starts with a full profile page.

2. Use the search function Look for people who share your interests. Check out their blog and let them know that you too like to ride horses or restore classic cars. Look for blogs that are similar in topic and find a few that you love. Subscribe to their RSS feeds and comment on their blogs. You’ll quickly realize that those people will usually come and bring the conversation back to your own blog.

3. Use your own picture on your avatar
While there’s something to be said for the safety of anonymity, readers seem to really like to see pictures of the authors they are reading. It also makes the Recent Readers widget show off a real community of real people. There’s nothing more fun that seeing that widget reflect the real look of your readers. It feels more concrete, tangible, than pictures of celebs and photos with your site’s name on it."

Best Recommendations For Social Communites

How-to’s: Blog - Affiliates Make Money Online! - Atomic Your Blog!


"The best recommendation I can give is to spend time in these social communities, learn the ins-and-outs of the people and participants and jump in only when you feel comfortable engaging. For many publishers, this may require a social media specialist (either in-house or contracted) or someone who can dedicate the time to learning the landscape of social media. If you’d like to learn more, a good recommendation would be to stop by the SMX Social Conference in New York City next week, and be sure and look in at my presentation on social media marketing essentials as well Patrick McGee’s session on Yahoo! Answers."

The How Network Online

How-to’s: Blog - Affiliates Make Money Online! - Atomic Your Blog!

"Each of these unique activities requires considerable effort, know-how and experience. It also requires that you know where to go to engage in social media marketing. These are the top 10 sites we engage with and get value from:

StumbleUpon—With more than three million regular users, StumbleUpon drives terrific traffic and has social options that help to make it even more powerful

Wikipedia—Incredible visibility in search engines and a powerful brand make participation valuable

Yahoo! Answers—with three million users and growing, Answers is a natural fit for any company seeking to build its brand and expose its experts to the curious

Digg—The Digg home page drives tens of thousands of visitors and considerable visibility to the larger blogosphere

Reddit—Similar to Digg, but with an older, somewhat more mature audience focused on politics & offbeat news

del.icio.us—Tag pages, the home page and the popular page are all valuable for driving traffic and branding

Flickr—One of the best sources on the web for sharing images and a highly participatory community as well

Newsvine—Recently picked up by MSNBC, Newsvine allows for unrivaled levels of participation and content generation

Yelp—The current leader in local reviews and listings

YouTube—The powerful, highly visible video site has millions of active users and allows for incredible brand reach when a video becomes popular"

How Social Media Marketing Work?

How-to’s:

"How does social media marketing work?
In many, many different ways. You can use social media marketing to:

Create profiles on social media sites to conduct reputation management and control (You can see what others say about your brand and actively prevent your brand name from being abused—i.e. the John McCain MySpace scandal)

Participate in social media networks to earn credibility and mindshare from other members of those communities

Share stories, links and content that the community will find valuable, which sends either a positive branding message or direct traffic to your company.

Build links to your website to help with traffic and organic search rankings by building content on social media sites.

Control the search results by using profile pages to fill up the search results (and push down potential negative results)

Distribute viral content you’ve created to help attract links, traffic and attention (see this post on linkbaiting for more)"

Part III

How-to’s:

"4. Try new methods of reaching out. As a follow up to #5, I must remind you that email and IM are so 2006. If you don’t already have a Facebook profile or Twitter account, give it a try. While it may take some getting used to, you will find that many of your colleagues are already there, and communication becomes that much easier.

3. Check your data feeds (if you use them). Another simple reminder—but vital during this busy traffic season—is to make sure that your site is up to par: no broken links to advertiser sites. If you find an advertiser that has not done an update to its data feed in awhile, send a polite note asking them to provide you with the tools you need to sell their products.

2. Don’t forget the long tail. While Top 10 product lists are great, let’s not forget that this is a time of year when individuals go out of their way to find unique and special gifts. Spend time building out lists of keywords (including five-plus word keywords). If you do any online marketing, such as through Yahoo! Search Marketing, use these in your campaigns. Even if you don’t do any online marketing, be sure to sprinkle these keywords throughout your copy to help get your site more visible in organic search rankings.

1. Get in the spirit. Most importantly, take a moment to be thankful for your direct advertising partners, if you have any. Not only is it good karma, but it goes a long way to enhance your working relationship all year long. Snail mail, old-school holiday cards are wonderful, but e-cards or online videos work, too. Give to receive!"

Part II

How-to’s:

"6. Update your website. Seems like an obvious one, but it is always a good reminder for busy publishers. Seasonal images help drive sales. Imagine shopping in an offline store that had no decorations up for the holidays. BORING!

5. Reach out to your top advertisers. This is always a tough one for some publishers. As someone who has been on the advertiser side for years, I cherish online publishers who take the time to make personal contact and share specifics about their site and the demographics they work with. It always helps to have a real person to contact with questions, so take time to make sure your top partners know who you are.

4. Try new methods of reaching out. As a follow up to #5, I must remind you that email and IM are so 2006. If you don’t already have a Facebook profile or Twitter account, give it a try. While it may take some getting used to, you will find that many of your colleagues are already there, and communication becomes that much easier."

How To Speak With Your Audience..

How-to’s:

"10. Speak with your audience and keep them top of mind. It is so easy to get caught up in the holiday hubbub and forget the basics. As a publisher, the most valuable tactic you can use is to stay focused on your readers and ask for their feedback. Start a conversation.

One simple idea is to create a holiday gift guide that suggests great ideas that you think they will love and asks for their product recommendations. If you’re a blogger, comments from readers can be a wealth of information on top-selling products and great content for future posts.

9. It’s all about the data. Set weekly and monthly goals for your affiliate commissions and contextual ad revenue, and run reports more frequently. Look at the numbers more closely and stay in tune with sales trends. Daily review of activity is a necessary component to making the season a success.

8. Stay on top of cultural trends. Who knows more about cultural trends than Oprah? As many of the pundits have pointed out, her annual list drives a huge number of online purchases. Tune into this and other trend-spotters now and throughout the year. If you aren’t already reading the Trend Watching briefings, sign up ASAP!

7. Read More Blogs. Does it sound crazy that, at the busiest time of the year, I am suggesting that you dedicate more time to reading blogs? Well, reading other thought leaders has a way of inspiring me. For online publishers who seek to increase their revenue, immerse yourself in the writings of Shawn Collins, Lisa Picarille, Sam Harrelson and Jim Kukral (in addition to this fabulous Yahoo! Publisher Network blog). You won’t be sorry."

The How and Why of Linkbait

How-to’s:

"The How and Why of Linkbait

Successful linkbait content generates buzz. As it is linked and passed on from site to site, the content gains traction and visibility. For example, let’s say you have a funny video of a dramatic and cute chipmunk on your site. Folks online will want to share this clip, and the next thing you know, it’s a world-wide internet phenomenon. (It’s actually a prairie dog from a Japanese telly show, but it’s still pretty darn funny.)

Rand explains that “Even after the initial buzz from your successful linkbaiting campaign dies down, your site’s traffic may stay on a slight increase due to a “linkbait bump” that keeps users circling back to your site.”

Rand’s Seven Tips for Linkbaiting:

1. Find appropriate linkbait portals
2. Understand your audience
3. Brainstorm effectively
4. Build beautiful bait
5. Create a reputation
6. Grab their attention
7. Don’t be manipulative—and DON’T SPAM!"

How to linkbate?

How-to’s:

"Linkbait has nothing to do with hot dog “links” or fish “bait,” but it has everything to do with catching folks’ attention, which can make you shout with glee: “Hot dog!” (Probably not “Fish!”)

Linkbait refers to content or a feature on a website that entices users to place links to it on other websites. Previously, Rand Fishkin, CEO of SEOmoz.org, wrote about linkbaiting on our YPN blog. We thought it would be a great idea to recap Rand’s informative and practical article, in case you missed it."