How Social Media Marketing Work?

How-to’s:

"How does social media marketing work?
In many, many different ways. You can use social media marketing to:

Create profiles on social media sites to conduct reputation management and control (You can see what others say about your brand and actively prevent your brand name from being abused—i.e. the John McCain MySpace scandal)

Participate in social media networks to earn credibility and mindshare from other members of those communities

Share stories, links and content that the community will find valuable, which sends either a positive branding message or direct traffic to your company.

Build links to your website to help with traffic and organic search rankings by building content on social media sites.

Control the search results by using profile pages to fill up the search results (and push down potential negative results)

Distribute viral content you’ve created to help attract links, traffic and attention (see this post on linkbaiting for more)"