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"Recognizing your focus on driving traffic, Margaret Holland, a Senior Account Manager here at Yahoo! Publisher Network, notes there are many ways to help drive traffic that won’t necessarily require additional expense. For example, suggest your sites to search engines, or consider an RSS feed to distribute your content. Or, as some of you plan on doing, expand your content.
Forrester Research agrees with Margaret. According to Forrester, the top five ways users find websites suggest that publishers don’t necessarily need to spend extra dough:
“How have you typically found Web sites that you have visited in the past month?”
Answer Response (%)
Search engine results from general search engines 71
A link from another Web site 46
Word of mouth 41
Typed the Web address/URL 38
Email from a friend or family member 38"
Sunday, June 15, 2008
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