The How and Why of Linkbait

How-to’s:

"The How and Why of Linkbait

Successful linkbait content generates buzz. As it is linked and passed on from site to site, the content gains traction and visibility. For example, let’s say you have a funny video of a dramatic and cute chipmunk on your site. Folks online will want to share this clip, and the next thing you know, it’s a world-wide internet phenomenon. (It’s actually a prairie dog from a Japanese telly show, but it’s still pretty darn funny.)

Rand explains that “Even after the initial buzz from your successful linkbaiting campaign dies down, your site’s traffic may stay on a slight increase due to a “linkbait bump” that keeps users circling back to your site.”

Rand’s Seven Tips for Linkbaiting:

1. Find appropriate linkbait portals
2. Understand your audience
3. Brainstorm effectively
4. Build beautiful bait
5. Create a reputation
6. Grab their attention
7. Don’t be manipulative—and DON’T SPAM!"