Want Tons Of Traffic? Don’t Be An SEO Sheep Awake At The Wheel Personal Growth careers entrepreneurship health & happiness:
"When it comes to blogging, Seth Godin is an SEO disaster.
So, why’s his traffic and readership so massive?
Does Seth spend hours loading up his content with meticulously researched keyword phrases and patterns? If you’ve read him for long enough, it’s a safe bet the answer to that question is no. Then, what’s his secret? It has to do with a little thing called HEO…
Human Evangelist Optimization
For a number of years now, search engine optimization (SEO) has been all the buzz. Optimize your website or blog with keyword phrases, make it look human with Latent Semantic Indexing (LSI), link clusters or other specialized linguistic patterns in an effort to make yourself appear as important as possible to the search engines, then reap the traffic rewards. Is this effective?
Depending how good you or your SEO person is, it can be very effective.
In fact, some methods are so effective, they are considered downright devious, giving rise to the split between black-hat SEO (the Empire) and white-hat SEO (Luke). But, along with SEO comes the need to pay constant attention to changing algorythms, theories, strategies, tools and techniques.
SEO done right is a lot of work. If SEO jazzes you, have at it. It’s not my bag. Writing is. Telling stories is. Illuminating the human condition is."
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