How to get featured in magazines and newspapers with no connections…and turn it into mega-bucks | Awake At The Wheel | Personal Growth | careers | entrepreneurship | health & happiness

How to get featured in magazines and newspapers with no connections…and turn it into mega-bucks Awake At The Wheel Personal Growth careers entrepreneurship health & happiness:

"My first-appearance in The New York Times freaked me out…
In November 2001, I launched a yoga studio in the heart of New York City’s Hell’s Kitchen. It was a strange, moody time in the city, just 6-weeks after the collapse of the twin-towers. But, for yoga studios, or pretty much anyone else in the healing profession, the demand was huge.

This led to an odd scenario…

In January 2002, we were featured on the front-page of the Sunday New York Times Jobs section in a giant article. My picture, in color, was front and center, above the fold. And, because it was the premier of the jobs section, an image of that front page was turned into ads and plastered on buses all over the city.

It was my dream PR placement, save one nagging element.

The article featured new businesses that had, with no effort to exploit the events of 9-11, ended up getting an economic bump, while pretty much every other business in Manhattan was crumbling. And we fit the bill perfectly.

I had trouble, at first, with the notion that we might be profiting on the back of suffering.
But, then I quickly realized, the reason we were succeeding was because we were providing a service, a setting and a solution that was desperately needed. We were succeeding because we were helping with the healing. And, as a show of gratitude and commitment to my community, I even opened the doors of the studio for free to all aid-workers and family members, who’d been staged on the pier just a few blocks away."